We had a blast running our hands-free AR dance experience at the AWE Playground at the Augmented World Expo USA 2018 in Santa Clara. We called it “The World’s First Dance Lesson in Augmented Reality”. Bee herself hand-made the huge theatrical sign hanging above the entrance, at the end of the red carpet.
We had two rooms for guests to go through. The first was a private room that mimicked a living room, complete with a couch, plant and lamp. There, the guest put on the Aryzon AR headset and learned a basic salsa step from full-size holograms of dance instructors. After the 4-minute lesson, the guest was challenged to move on to the next room and ask someone to dance. The second room was an actual dance floor, with disco lights, speakers, and our team of experienced salsa dancers.
Here is footage of the event:
It was amazing to witness people who thought they had two left feet find the courage to ask someone to dance. We had a line throughout the two-day expo! We are honored to have had the opportunity to help so many people get started with dance. We can’t wait to make the same classes available to everyone at home!
AWE attendees will have a chance to learn the basic steps of a popular partner dance directly from life-size holograms of dance instructors.
Today we are excited to announce that we are premiering a life-size immersive dance lesson experience at the 9th annual AWE (Augmented World Expo) conference in Santa Clara, May 30 – Jun 1.
The experience is titled The World’s First Dance Lesson in Augmented Reality. It features life-size holograms of dance instructors which interact with guests to teach the steps of a popular style of social dance.
The installation will be part of the AWE Playground, a 20,000 square foot exhibit packed with daring, first-of-their-kind, augmented and virtual reality experiences. The Playground is accessible to conference and expo attendees on May 31 and June 1, 2018.
While Dance Reality has already helped thousands of people worldwide learn to dance from their smartphones, this is the first ever immersive dance lesson that is full-sized and doesn’t require holding a device in your hands. This is an opportunity for us to showcase our upcoming product offerings, which will give everyone the option to practice dance with life-size instructors, from their homes.
“We are thrilled to team up with AWE to bring this first-of-its-kind experience” says our co-founder Bee. “Our goal is to bring the classroom into your space, so you can receive instruction anytime and anyplace. We’ve known that people are reluctant to take dance classes because they are too self-conscious, too busy, or are convinced they can’t learn quickly. Now you can practice at your own pace, whenever and wherever you are. I’m so excited that so many people are enthusiastic about the possibilities of immersive learning. I can’t wait to see everyone try our newest experience first-hand at AWE.”
Today we are also announcing that we will be releasing a new feature which we call adaptive learning. Future versions of our products will interact with the student to tailor his/her lessons based on progress. Adaptive learning makes the experience more akin to a private lesson than to a group class. AWE attendees will be able to try this feature hands on at the AWE Playground exhibit.
We plan to make these new products available in the fall. We have not determined pricing yet but we expect it to be significantly lower than group classes offered at traditional dance studios. To request early access, email us at firstname.lastname@example.org.
Synchronized music, so you can practice finding the beat
Choose footprints to match your shoes
We completed development of the app in only 60 days. We could not have done it without the support of our over 1000 beta testers, whose feedback was invaluable.
Thanks to the Beta, we understood the potential of Dance Reality. Our initial plan was to cover the basic steps of the more popular dances. However, some users asked for dances we hadn’t heard of, while others wanted more advanced combinations. We quickly realized we could not produce that content ourselves, so we enlisted the help of professional dancers.
“We are partnering with professional dancers from all over the world to bring dance training from the masters” says Bee Mattox, Product Manager. “We work directly with some of the best dancers in each category to produce exclusive content for the app. They are thrilled about the ability to teach to dancers worldwide. We are working hard to produce the corresponding animations as quickly as we can, so stay tuned for more amazing dance collections coming soon.”
About the app:
Dance Reality uses Apple’s latest augmented reality technology to place footprints onto the floor in front of you. You look through your phone to step on the footprints, then you follow the animation to practice common dance patterns (see video). The app is not intended to be a substitute for proper dance instruction, but rather a tool to practice steps and rhythm anywhere, anytime. Practice makes perfect!
Dance Reality LLC was founded in July 2017 by two salsa dancers in Seattle (USA) who also happen to be app developers. “Back when we first started dancing, it took us months of practice just to feel comfortable” says CEO Andy Albani “So when we saw the ARKit demo at Apple’s WWDC, we quickly realized that this technology would have been of great help to us back then. That’s why we want to make it available to dancers everywhere.”